I have been hard at work lately. Not only have I been hard at work writing new content for In the Limelight, I have also given it it’s most dramatic face-lift ever, and fine tuned other elements of the site that you may or may not have noticed.
However, by far the most difficult project has been my recent decision to remove several articles from this website.
Letting go was difficult. But it had to be done.
The reasons why
When first started this blog, I had no idea what it was going to become. It had no direction, is was just for fun. In the very earliest days, I wrote about anything that came to mind, and created the various categories to fit what I wrote, not the other way around. Without a clearly defined purpose, early articles covered everything from technology to politics. In addition the quality of these early posts was often inferior, most of them were too short, and my tone was not consistent with what I want to present on In The Limelight today. It was very much a personal blog that over a fairly short period of time settled into the theme of personal development.
Many time over the years I have been tempted to remove some of the older articles, but could never quite come to terms with the decision, not was I sure what to do with the articles I am would be removing. Should I just delete them? Move them to another blog?
But I recently I read an article on Traffic Generation Cafe that described how having low quality pages on your site could in fact drag the entire site down in Google’s eyes. With this in mind it was no longer just a question of keeping the site on topic, leaving those articles the way they were could actually be hurting the site at the search engine level.
The question of how
With the decision made to purge the off topic and low quality content from In The Limelight, I had to finally give some serious thought to how I was going to do it. I had several considerations:
- There were over 140 articles on this blog, how was I going to determine which ones to remove? Was I going to have to re-read every article to determine it’s worthiness?
- Most of the posts that needed attention were clearly off topic. Some, however, were not completely unrelated, but just of lower quality. Other were potentially topical, of good quality, but written from an excessively personal perspective which made them less appropriate for the site. Should those be removed as well?
- What should I do with them? Deleting anything I have written was going to be a tough decision. I briefly considered moving them over to a personal blog, but quickly concluded that I did not want to go down that road. I have learned a lot about blogging over the years, and have decided that I think personal blogging is a very risky activity. Though I don’t hide my identity, I am intentionally vague about my personal life when I blog. The internet keeps a permanent record of everything, after all.
- If I delete stuff, it’s going to create some dead links, and there will be noting for me to redirect them too. Is it worth it?
What I did to clean it up
Eventually I decided that the first step would be to delete the categories that were related the content I wanted to purge. This left me with a list of post that were now un-categorized. I was no able to easily see a list of potential victims for my great purge of 2011. I discovered that these posts largely fit into three groups:
- Posts which were clearly off-topic
- Posts that were on topic, but probably too personally focused to be appropriate for my target audience.
- A third and final group was actually the smallest, it consisted of on topic posts that were simply below a certain quality threshold.
Being true to purpose versus preserving the historical record
In The Limelight has for a long time now had a very clearly defined purpose; to teach and encourage people to be the creators of their own life. More recently, this mission was summed up with the slogan: Create. Live. Inspire.
Create the life you want. Live it to the fullest, and Inspire others to do the same.